Brand Profile: Senhor Prudencio
Presenting: senhor PRUDêNCIO
Make method for footwear having a difference. Portuguese brand senhor PRUDêNCIO makes creative footwear for males who choose their accessories to perform a little speaking
Footwear designer Joao Pedro Filipe tires of the thought of businessman putting on exactly the same footwear. Many people like the standard footwear, especially men, he states. Classic footwear aren’t that interesting.
So whats he doing at his budding Portugal-based footwear and accessories brand thats so different? Hes injecting some TLC in to the sole trainers with rippling bottoms that appear to be like theyve unintentionally tread inside a gigantic bit of gum, others banded just like a seven layer dip. Bonus: things are produced in Portugal, and all sorts of traditional techniques he makes use of happen to be handed down from his grandfather.
For his AW15 collection, dubbed #DUAL, Filipe has had inspiration from legendary creative pairings. He looked to duos like artist Robert Mapplethorpe and singer Patti Cruz, and Marina Abramovic and Ulay.
As I was designing #DUAL, I had been studying Just Kids by Patti Cruz to know her relationship with Mapplethorpe, Filipe states, adding On the highway by Jack Kerouac along with a Mensagem by Fernando Pessoa towards the listing of books the well-read senhor PRUDêNCIO customer might have in the bag.
But, as guys, will we even actually need accessories? In my opinion there are plenty of males which use accessories within their everyday lives, justifies Filipe. When you are in Tokyo, japan there’s not just one man with no bag. It’s very difficult to find top quality mitts and belts for males and i’m developing and growing the accessories line within the brand. Men need good accessories.
In the end, the brands mitts look pretty clever smoothing lower pants and clasping their counterparts inside a quick cut video collaboration using the brands creative consultant, Candice Grimditch, and professional photographer Thomas Giddings. Both Thomas and Tobys jobs are incredible. In the first moment, each of them understood things i desired to achieve with #DUAL, states Filipe.
Inside the collection, the plasticity of Mapplethorpes greyscale imagery plays from the graphic aspects of typical Portuguese packaging in the 1930s 1970s, that is never more apparent compared to the sleek Ari footwear. Its no question, then, that senhor PRUDêNCIOs Tumblr page is definitely an architectural feast. I fell deeply in love with footwear simply because it is really a 3D product. Architecture and footwear relate meaning from the intricacies and construction. Its an excellent inspiration for me personally.
For his gum-soled trainers, Filipe recalls a period when footwear were more subversive. I recall heading out like a kid, certain areas wouldnt allow me to in only since i was putting on athletic shoes. Nowadays, its weird to consider that this is grounds for you personally to not be permitted inside a space, he states.
Filipe is trembling a fist in the traditional business shoe and shoving the guidelines in which the sun dont shine. I do not follow any rules and that i never would do. Whenever you produce an alternative choice of a conventional shoe, people have more interested.
See more at senhorprudencio.com
Prudencio Footwear: AW15 Collection